Starting from their latest commercial “Ask for a darker night” and the concept that “At night your life becomes legendary” Jagermeister wanted to create a web experience where night lovers can immerse in the dark atmosphere of the brand.
Thanks to the use of the web camera we put an experience breaker at the beginning of the website, so user can access it only if they are in a dark environment. Passing this step user can enter the Jagermeister world and navigate between the boxes to discover different contents including the JagerMusic lab and the exclusive events. We also developed a backend system to manage the promo on the site.
The result is a legendary experience constantly populated with new and up-to-date contents about the JagerMusic lab, an academy for emerging DJs and the Jager night events. Website also hosted an instant promo win to give the users the opportunity to win amazing branded prices.