Italian fashion powerhouse Fendi wanted to do something a bit “out there” for Fashion Week. So we worked with UNIT9 to create the world’s first live-streaming catwalk show filmed by aeronautical Drone Cams.
Through a process of meticulous research, prototyping, and creative problem-solving, UNIT9 was able to overcome the problems of timing, safety, and quality. The team became experts in Drone technology by learning on-the-fly, taking fashion’s first branded drones to the sky. UNIT9 used three drones to capture the runway from every angle, streaming live from drone to site. Viewers were given the option to alternate between ground-camera footage and our drone’s live feed, creating an unprecedented 360º streaming experience. The creative team at UNIT9 designed and built this experience in a single month, teaming with Google to produce a truly innovative fashion broadcast.
Users were able to visit Fendi.com to view Fendi’s A/W14 show, with the option to switch between standard ground-based cameras and the aerial shots provided by bespoke flying Fendi-branded Drones. The experience merged a live-action broadcast with amazing technological production.