ISKO asked us to implement 5 CGI videos for the product section of its new website. The videos showcase the properties and features of their patented and non-patented products with the goal to both inspire and inform the viewer. We decided with ISKO to create a dreamlike reel of the properties of their denim.
We conceptualized and designed a captivating visual experiences creating memorable 3D animations. Our idea was to immerse the user directly into the fabrics properties, making it possible to take a closer look at the advanced fabric production technologies of ISKO.
The result is a catchy video exploration of fabric, beautifully developed into an abstract environment in which ISKO’s fabrics are tested and stressed to unveil their properties: versatility, comfort, luxury and resistance. The various fabrics typologies produced by ISKO collide, intersects and interact with objects and particles, who prove and exalt their qualities. For each fabric typology we realized an environment characterized by a rich color palette. CGI and mood setting videos provide an engaging experience and lasting impression, thanks to the extremely detailed materiality of textures and shapes. Working with fabric was a difficult challenge but taking advantage of different softwares and design solutions we were able to reach the results we envisioned.