For the first edition of ECHO DUBAI Festival we’ve been invited to present an interactive installation. The brief was really open, to connect art and design with the innovative technology.
We decided to create an installation that was a hybrid between an interactive artwork and high quality product with an aesthetic fascination from the world of interior design.
We designed a mirror, essential for its shapes combined with the use of facial detection technique in order to distort the viewer perception and to put the user in front of a self reflection that’s different from the ordinary one.
The installation overlays the viewer’s face on the other people’s faces who have previously mirrored themselves, creating a new physiognomy that is the result of the fusion of these last ones. Technically once user’s face is in correct position we create a snapshot and process it to become a 3D texture. After that we blend the 3D texture to the actual user face using the 3D mapping technique.
During the three days festival hundreds of people joined our mirror that revealed, through the participant’s amazement, an infinity of faces combination; surprise effect and game have been the main ingredients that gave birth to a deep discussion about self identity and human diversity. NOI (‘Us’ in italian) wants to interrogate people about their own and collective identity, creating a fusion between cultures and people, through an immersive and estranging experience that exalts the contemporary melting pot of one of the most multiethnic city of the world.