TIM decided to open its historical archive to the public and spread this precious heritage for the future generations. We teamed up with Havas and ThinkCattleya to build an interactive experience to present to the user "The History of Connection", the largest online communication archive in Europe.
Havas conceived the concept and the design of the experience; the idea is to let the users live a 3D journey inside a cable, the link between all the technologies. While the design of the cable evolves from generation to generation, people can discover the history of telecommunication with the help of dedicated multimedia content. We designed 9 different 3D cables and modeled 10 among the most significant objects from the archive. Then we developed the website in WebGL to offer a smooth and immersive experience on desktop, mobile and tablet. Real-time physics simulations were implemented on some of the object in order to bring them to life and offer an engaging interaction experience. Specific sound effects have been created to enhance the journey and the user’s engagement.
The History of Connection is an interactive experience, in which everyone can explore the innovative achievements reached by humanity, thanks to documents, images, devices, interviews and curiosities collected by TIM over the years. Users can navigate the site through the cable or jump to different chapters thanks to the dedicated timeline or the menu. Each chapter is dedicated to a historical period, in which users are invited to browse the cable, discover the contents and interact with a particular device, such as picking up an old telephone, inserting a coin into a pay phone or turning a coil.
Real-time 3D physics simulations
Cable physics simulations