We were asked to conceive an installation for Treedom’s Christmas campaign so as to bring Treedom’s reforestation effors in Kenya closer to home.
We wanted to create a whimsical and exciting experience, so we designed and built a custom vending machine and we programmed it with the use of Arduino. The biggest challenge was to integrate a real experience with the virtual reality and connect two distant worlds.
We've gone to Kenya to shoot the Treedom nursery in 360° to show the planting and growing process. The Treedom Machine allows the user to participate in an original experience through the Samsung VR viewer and be part of the Treedom process.
We set up the vending machine in the courtyard of the ex prison Le Murate in Florence, to let people come close to the experience. We captured their reactions and emotions in a video.
The journey starts with what seems like a traditional vending machine. Inserting a special coin the user triggers the experience. People are invited to choose from a selection of products, in this case 4 species of trees: Markhamia, Guava, Avocado and Mango.
A drawer opens and the customers are surprised to find a Samsung VR gear, that allows them to experience and enjoy the amazing Kenyan landscape in 360°.