San Pellegrino: Real Foodie
MONOGRID collaborated with UNIT9 who partnered with agency Yam112003 to build a cross-platform web experience for San Pellegrino. The “Are You A Real Foodie?” content-based microsite lets users join an online community so that they can explore countless dishes and share their own, too.
Create a San Pellegrino foodie social network site where user can upload picture, updates data real-time, has point based system and multilanguage
Users get points if they share content and can up their “foodie ranking” by uploading photos of dishes to the user-driven “infinite table.” They can also unlock premium content if they collect enough foodie points. For example, they can view recipes shared by a select number of chefs and learn more about the restaurants they cook for. The mobile, desktop and tablet website allows users to search for specific kinds of dishes. They can access recipes by clicking on dishes. Additionally, users can even access a world map and visit a specific country’s table, to see what the foodies in that part of the world are recommending!