San Pellegrino: Real Foodie

MONOGRID collaborated with UNIT9 who partnered with agency Yam112003 to build a cross-platform web experience for San Pellegrino. The “Are You A Real Foodie?” content-based microsite lets users join an online community so that they can explore countless dishes and share their own, too.

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The Brief

Create a San Pellegrino foodie social network site where user can upload picture, updates data real-time, has point based system and multilanguage

  • Summary

    Social network website with picture upload functionality, point based system, mobile friendly and multilanguage
  • Technologies

    Javascript, Angular, Node JS
  • Solution

    We created a system where user can utilizes mobile phone camera and webcam to upload picture and by implementing codethat maintain communication with server to update user data, we managed to create an engaging picture based foodie social network
  • Result

    Accessible and usable from all devices, desktop, tablet and mobile, user can enjoy real time foodie social network and upload pictures anytime anywhere

Users get points if they share content and can up their “foodie ranking” by uploading photos of dishes to the user-driven “infinite table.” They can also unlock premium content if they collect enough foodie points. For example, they can view recipes shared by a select number of chefs and learn more about the restaurants they cook for. The mobile, desktop and tablet website allows users to search for specific kinds of dishes. They can access recipes by clicking on dishes. Additionally, users can even access a world map and visit a specific country’s table, to see what the foodies in that part of the world are recommending!

Foodies can share any and all content via Google+, Facebook and Twitter, and use the San Pellegrino site to become part of a social foodie community. The responsive microsite was built using HTML5, CSS3 and JavaScript.


  • Production Company


  • Agency


  • Creative Director


  • Producer


  • Project Manager


  • Tech Lead


  • Brand

    San Pellegrino

  • Project Link
  • Technologies

    HTML5, PHP

  • Platforms

    Desktop, Mobile, Tablet, Web

  • Release Date



Via IX Febbraio 7
50129 Florence, IT
VAT ID 06640500481
Cap. Soc. 10.000,00 €